In collaboration with the AFSP team, we created the campaign rallying cry #MoreForMentalHealth, and an overall narrative focused on demands for five key items needed to improve mental health for all of us.
Capturing the urgency and the determination of this important advocacy, we designed a bold campaign that utilizes vibrant contrasting colors and a variable font set in all-caps that stretches and condenses to allow headlines and demands to fill the space with the demands as large, loud, and proud as possible.
The campaign microsite includes a custom demand-artwork “generator” – encouraging participation through personalization, with user control over message and visuals – that produces shareable digital posts to amplify the community’s calls to action. To make it easy to get started in advocacy, the site includes clear links for finding local events and supporting key legislation, alongside a Public Policy Action Center that facilitates contacting your government representatives directly.
The campaign launched with an open letter published in the New York Times featuring leading mental health organizations partnering in the call for legislative change.
Capturing the urgency and the determination of this important advocacy, we designed a bold campaign that utilizes vibrant contrasting colors and a variable font set in all-caps that stretches and condenses to allow headlines and demands to fill the space with the demands as large, loud, and proud as possible.
The campaign microsite includes a custom demand-artwork “generator” – encouraging participation through personalization, with user control over message and visuals – that produces shareable digital posts to amplify the community’s calls to action. To make it easy to get started in advocacy, the site includes clear links for finding local events and supporting key legislation, alongside a Public Policy Action Center that facilitates contacting your government representatives directly.
The campaign launched with an open letter published in the New York Times featuring leading mental health organizations partnering in the call for legislative change.