Demand More for Mental Health
A National Advocacy Campaign Calling for Legislative Change
UI/UX Design
Art Direction
Designed at
Ultravirgo
A National Advocacy Campaign Calling for Legislative Change
UI/UX Design
Art Direction
Designed at
Ultravirgo
In collaboration with the American Foundation for Suicide Prevention team, we developed the campaign rallying cry #MoreForMentalHealth, centered on five key demands aimed at advancing mental health policy nationwide. The campaign translates urgency and collective determination into a unified visual and narrative system.
To embody advocacy as action, we created a bold, high-contrast visual language anchored by a variable all-caps typeface that stretches and condenses, allowing demands to dominate the page at maximum scale. Headlines function as declarations — large, loud, and unapologetic.
A custom microsite featured a demand-artwork generator that empowered users to personalize messages and instantly produce shareable digital assets. The platform integrated direct pathways to advocacy, including event listings, legislative resources, and a Public Policy Action Center enabling users to contact elected officials.
The campaign launched with an open letter in The New York Times, uniting leading mental health organizations in a coordinated call for policy reform. The project transformed graphic expression into a tool for collective civic action.
To embody advocacy as action, we created a bold, high-contrast visual language anchored by a variable all-caps typeface that stretches and condenses, allowing demands to dominate the page at maximum scale. Headlines function as declarations — large, loud, and unapologetic.
A custom microsite featured a demand-artwork generator that empowered users to personalize messages and instantly produce shareable digital assets. The platform integrated direct pathways to advocacy, including event listings, legislative resources, and a Public Policy Action Center enabling users to contact elected officials.
The campaign launched with an open letter in The New York Times, uniting leading mental health organizations in a coordinated call for policy reform. The project transformed graphic expression into a tool for collective civic action.