Case study coming soon

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Designed at Ultravirgo.
Illustrations by Hannah Jacobs. 

Role: Concept, art direction, design.



While most people know Wikipedia, not everyone has an understanding of its unique role in the knowledge ecosystem. In an era where AI and chatbots are increasingly present in our daily lives and the prevalence of misinformation and disinformation is on the rise, the work humans do to ensure free and neutral information is accessible to everyone is more crucial than ever before.

The Wikimedia Foundation asked us to help develop a brand awareness campaign that sheds light on the Foundation’s role in helping ensure that humans remain central to compiling and curating knowledge.