Positive Learning Collaborative
A Vibrant Brand Identity and Website for Digital Tools Empowering Educators
Brand Identity
UI/UX Design
Art Direction
Designed at
Ultravirgo
A Vibrant Brand Identity and Website for Digital Tools Empowering Educators
Brand Identity
UI/UX Design
Art Direction
Designed at
Ultravirgo
Developed a comprehensive brand identity for Positive Learning Collaborative (PLC), an organization empowering schools to address classroom crises and educational inequities. The objective was to articulate PLC’s research-based approach while reflecting its commitment to access, opportunity, and community transformation.
The visual identity centers on a dynamic starburst logomark and mosaic-inspired patterns composed of organic forms, symbolizing collaboration and the diversity of school communities. A flexible color system allows the brand to shift in tone — from empathetic to confident — depending on audience and context.
We directed photoshoots within partner schools to build an authentic image library celebrating educators and students. Messaging was streamlined to clarify PLC’s process, with data visualization and testimonials integrated throughout materials to reinforce credibility and long-term impact.
The resulting system positions PLC as both compassionate and authoritative, giving the team a cohesive visual language to communicate their mission, methodology, and measurable impact with clarity and confidence.
The visual identity centers on a dynamic starburst logomark and mosaic-inspired patterns composed of organic forms, symbolizing collaboration and the diversity of school communities. A flexible color system allows the brand to shift in tone — from empathetic to confident — depending on audience and context.
We directed photoshoots within partner schools to build an authentic image library celebrating educators and students. Messaging was streamlined to clarify PLC’s process, with data visualization and testimonials integrated throughout materials to reinforce credibility and long-term impact.
The resulting system positions PLC as both compassionate and authoritative, giving the team a cohesive visual language to communicate their mission, methodology, and measurable impact with clarity and confidence.